One of the more common questions in market research is “How many people do we survey?” Those who have not spent a lot of time working with surveys are not sure what the difference is between collecting 100 completes in comparison to 1,000 completes. I am sure they understand the inherent concept that 1,000 completes Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research agency in Upstate NY. Many firms today are grappling with two strategic decisions revolving around market research: 1)  Should we do market research? 2) If we do it, should we commission it through a Read more