Last month, Moody’s Investors Services issued a negative outlook for the entire U.S. higher education sector. The main reason cited for the outlook was increased fiscal pressure on key university revenue sources. A major contributor to that pressure is increased tuition price sensitivity among potential students. High tuition and the prospect of crushing debt levels after graduation Read more

Content for this blog post was provided by Susan Maxsween, Director of RMS Healthcare – Practice Transformation, and her team – Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. The National Committee for Quality Assurance (NCQA) has just announced incentives for early adoption of its Patient-Centered Specialty Practice Recognition.  For information about Read more

Mobile Banking is becoming more and more utilized among banking customers. This banking trend is moving along hand-in-hand with the increased adoption of smart phones and tablets, especially among the younger generations. A study conducted by the Federal Reserve last year found that nearly 21 percent of mobile users have used mobile banking in the past 12 months, Read more

This blog post was featured in the Winter 2013 edition of the Quality Care Courier, a newsletter publication of Research & Marketing Strategies (RMS). Many practices are looking to engage their patients using the Internet. Patient portals are being touted as a key means to share information between a physician practice and patients. In fact, Read more

This blog was written by our guest blogger Paul Dybas, fomer CAHPS® Business Development Associate for RMS Healthcare, a division of Research & Marketing Strategies (RMS). RMS is an ICH CAHPS® survey vendor based out of Syracuse, NY. There are many research and survey companies that are capable of conducting the ICH CAHPS® Patient Experience of Care Read more

As Research & Marketing Strategies (RMS) was travelling to both Chicago and Los Angeles for focus group sessions and in-depth interviews (IDIs), one book I was reading while on my flights was written by Naomi Henderson titled Secrets of a Master Moderator. To view more information on this book or purchase it click here. The Read more

If you are thinking about using focus groups as a means of exploring feedback from specific individuals but you are not familiar with the methodology, continue reading this blog post below. At Research & Marketing Strategies (RMS) (315-635-9802) we conduct a number of focus groups for our clients. For some projects, we’ll manage the whole Read more

As part of our cross-country travel this week to both Chicago and Los Angeles for focus groups, it’s given me some time to catch up on some reading while in-flight. One book, that was purchased recently on behalf of RMS, was titled Secrets of a Master Moderator, written by Naomi Henderson from RIVA Market Research Read more

A common project that we often field for our clients here at Research & Marketing Strategies (RMS) is a brand equity survey, which is often called an image and awareness survey. Many businesses find it easier to survey their own customers because they have customer samples available (phone numbers, emails, etc.) but it’s often difficult Read more

This blog was written by our guest blogger Paul Dybas, former Business Development Associate for Research & Marketing Strategies (RMS). RMS is an ICH CAHPS® vendor based out of Syracuse, NY. What’s new for 2013? Short answer: not much. The general guidelines for the administration and data collection have stayed the same for 2013. One significant difference Read more