One of the more common questions in market research is “How many people do we survey?” Those who have not spent a lot of time working with surveys are not sure what the difference is between collecting 100 completes in comparison to 1,000 completes. I am sure they understand the inherent concept that 1,000 completes Read more

One of the most common requests Research & Marketing Strategies (RMS) receives from clients is related to marketing or advertising campaigns.  They are unhappy with the results of their current campaign, don’t know the return of their advertising (ROI), or they want to head in a different direction. It’s surprising the number of marketing campaigns Read more

Last week our Communications Coordinator at Research & Marketing Strategies (RMS) informed us of her recent dealings with a supposed market research company who requested her services.  She received a phone call and email requesting her participation in mystery shopping.  Working as part of a market research firm, she immediately had her guard up and knew Read more

A market research proposal is something that Research & Marketing Strategies (RMS)  deals with on a daily basis.  Market research proposals are either created in response to a specific RFP process or requested directly from a prospective client.  Because many of our clients we work with in the healthcare, higher education, and the financial industries Read more

Research panels are becoming increasingly important for data collection in market research. Access to research participants is becoming more limited and segmented (mainly due to the phasing out of the landline telephone due to younger generations, and their wide Internet adoption). Research panels help provide a way around these issues, while also serving many other Read more

This blog post quickly discusses some different market research options for car dealerships such as market studies, mystery shopping, and site selection studies. RMS is a market research company located in Upstate NY.

Research & Marketing Strategies is a market research vendor in Upstate NY. One of the services we offer is a quick pulse telephone survey. This blog post answers the question – “what is a quick pulse telephone survey?”

The main reason for conducting customer satisfaction research is to improve your customers’ overall experience with your organization.  It is imperative that the research process lends itself to helping management make informed changes that will ultimately advance the process.  The research should not only be used as a safeguard against issues that might arise, but Read more

This article is taken from the October 2011 edition of the RMS Newsletter. Customers have always been the backbone of any successful business. Therefore, it makes sense that a business should ensure its customers’ happiness. After all, happy customers supply repeat business, greater opportunities for cross and up-selling, word of mouth recommendations, as well as Read more

One of the challenges of the market research business is that many of those who need your service don’t realize they need it. Or they don’t understand that you’re the place to find it. Large corporations tend to use a lot of research, and they have internal research departments and they speak the jargon. (We Read more