We’ve referenced it before on this blog, people are “time poor” and keeping a survey short is more critical than ever in our industry. If a survey goes too long (with that threshold being debatable: 5 minutes, 10 minutes, 15 minutes), the respondent will either become disengaged or simply hang up. We are not big Read more

Survey fatigue is a real problem. The days of the 15-plus minute survey have come to an end or are nearing their end rather quickly. In general, people always feel pressed for time and that burns true at both ends of the survey candle, from respondents not having the time to take long 15-plus minute Read more

This article was featured in the latest edition of RMS News which was published in the summer of 2013. Consider the following: It can take upwards of 20 attempts to connect with a prospect. Once identified, a prospect’s conversion rate is only 10 to 20 percent, which means out of every 10 prospect leads, only Read more

Most marketers understand that the demographics of a population are largely a question of “Where?” Finding the right consumer often comes down to targeting the right cities, zip codes or neighborhoods. That’s certainly true in market research, but a consideration of equal importance to a successful study is the question of “When?” – as in Read more

One of the largest barriers we face as a market research firm in Syracuse, NY, is our prospective clients stating they are using/will use online survey sites such as Survey Monkey and Zoomerang to conduct their research. The cost savings up-front (and I emphasize up-front) are hard to ignore. In many cases, you can use online Read more

There is a certain irony when it comes to young adult Americans when it comes to market research: No generation in history has ever been as constantly plugged in to personal communication options, yet they are one of the hardest groups for survey researchers to reach. For decades, telephone surveys were a reliable way to Read more

To be consistent with the 2012 Presidential Election and the campaigning we will all see over the next month, the Research Bunker introduces: Decision 2012 featuring the Telephone Survey Versus Online Survey. The two candidates have long been combatants in the market research realm and we have decided to place them head-to-head in a methodology Read more

As part of our continuing series to critique a selection of graphs and charts, we have selected this wonderful pyramid column chart, based on an actual graph we saw in a real report prepared by another firm we are too polite to name.  The Bunker takes a lot of pride in reporting and data visualization, and Read more

This post is the second in a new series on the Bunker Blog. Research & Marketing Strategies (RMS) is featuring some select charts and graphs that we come across in our daily routines that we believe represent failures in data visualization. As always, we have reconstructed these graphing disasters and generalized the titles and labels Read more

As part of a new series on the Bunker Blog, Research & Marketing Strategies (RMS) will feature some select charts and graphs that we come across in our daily routines. Data visualization is one of our strong interests here on the RMS Analytics team and we take a lot of pride in making our graphs Read more