Tag Archives: branding research

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  1. Brand Development Research | Case Study

    Background: A national design and build firm recently partnered with Research & Marketing Strategies Inc. (RMS) to better understand brand features and benefits of its organization by interviewing current and past clients, as well as understand needs and wants from non-clients. The brand development research was broken down into a three component process that served as Read more

  2. Brand Equity Study | Market Research

    When people think of your company, what image comes to their mind?  Many people think of branding as simply a logo or the company name, but the fundamental nature of a brand is to create an identity for your company – that people can identify with.  This includes the image you create for all aspects Read more

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