With a variety of emerging channels in the financial industry, it’s nice to know where banks and credit unions are truly placing their efforts. One study that we’ve found to provide these insights is an annual survey conducted by The Financial Brand among banking/credit union marketing executives (which can be viewed here). As expected, the Read more
Tag Archives: Mobile Banking
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Mobile Banking is becoming more and more utilized among banking customers. This banking trend is moving along hand-in-hand with the increased adoption of smart phones and tablets, especially among the younger generations. A study conducted by the Federal Reserve last year found that nearly 21 percent of mobile users have used mobile banking in the past 12 months, Read more