It goes without saying – some level of pre-testing is a must before launching a full-scale survey. Survey Sampling International (SSI) defines a pre-test as a questionnaire that is tested on a statistically small sample of respondents before a full-scale study.  The benefits of pre-testing cannot be overstated whether you go to the extent of a soft launch or Read more

Response rates are a commonly explored theme in market research today.  This is especially the case with online surveys where a lot of times it’s counterproductive to put in additional time hounding respondents to complete your survey.  There are few exceptions, but in most cases the vast majority of your online survey completes will come with Read more