Tag Archives: Online Survey

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  1. Understanding Your Customers—Making VoC Research Work For You

    We hear it all the time—your boss has just told you the company needs to find new ways to connect with customers. And you’ve been put in charge of doing just that (cue hyperventilation). That’s not you? How about this…you’re a leader within your organization, and you want to become or maintain your status as Read more

  2. 5 Reasons You Should Hire a Professional Market Research Firm Instead of Conducting Market Research In-House

    The truth is, you are completely capable of conducting your own market research in-house. For example, if you have questions regarding your company’s image, products or services, you could create a survey and email the survey to your current client list requesting they participate. If you are curious about a new product or service you Read more

  3. Member Preferences Research—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A local casino recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct member preferences research. The casino wanted to better understand its members perception of the brand, member benefits, identify casino member reward preferences, and Read more

  4. Customer Experience Satisfaction Surveys

    Here’s What You’re Doing Wrong With Your Customer Surveys

    And 3 easy ways to fix them for enhanced customer experience & brand engagement. The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. It happens every day and most of us, as ever-evolving consumers, are so used to it that we think nothing of it. After you hit Read more

  5. RMS Casino Survey

    It’s in the Cards: Turning Stone Voted Favorite CNY Casino, Del Lago Trips Planned According to Recent RMS Survey

    The following blog post & infographic was written & designed by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here According to a recent poll of Central New York residents conducted by Research & Marketing Strategies, Inc. (RMS) using the RMS ViewPoint panel, the majority (59 percent) of respondents voted Turning Read more

  6. Transportation Client Satisfaction—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A school transportation organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct sales strategy research. The client wanted to better understand customer satisfaction and perception of services provided by the organization. The market research Read more

  7. Greater Baldwinsville Chamber of Commerce Membership Survey—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In 2014, the Greater Baldwinsville Chamber of Commerce (GBCC) partnered with Research and Marketing Strategies, Inc. (RMS) to conduct an online member satisfaction survey. GBCC wanted to better understand the satisfaction with events and services, key drivers Read more

  8. Dangers of Using Online Survey Sites | How Much Are You Willing to Risk?

    One of the largest barriers we face as a market research firm in Syracuse, NY, is our prospective clients stating they are using/will use online survey sites such as Survey Monkey and Zoomerang to conduct their research. The cost savings up-front (and I emphasize up-front) are hard to ignore. In many cases, you can use online Read more

  9. Decision 2012 | Telephone Survey Versus Online Survey

    To be consistent with the 2012 Presidential Election and the campaigning we will all see over the next month, the Research Bunker introduces: Decision 2012 featuring the Telephone Survey Versus Online Survey. The two candidates have long been combatants in the market research realm and we have decided to place them head-to-head in a methodology Read more

  10. The Importance of Pre-Testing Your Online Survey

    It goes without saying – some level of pre-testing is a must before launching a full-scale survey. Survey Sampling International (SSI) defines a pre-test as a questionnaire that is tested on a statistically small sample of respondents before a full-scale study.  The benefits of pre-testing cannot be overstated whether you go to the extent of a soft launch or Read more

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