Difficult business problems require innovative ideas to solve them. Utilizing market research provides business decision makers with the insight needed to overcome these hurdles. Research & Marketing Strategies, Inc. (RMS) knows that when conducted appropriately, market research can have a generous return on investment (ROI). Here are four examples for how market research can improve Read more
Tag Archives: ROI
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The ROI Appeal of Market Research
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What is Market Research?
What is market research? Market research is the process gathering information about a specific consumers/customer group or market. RMS is a market research firm located in Syracuse, NY. Check out our blog for more information about market research.
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Is There a ROI for Market Research?
Here at Research & Marketing Strategies (RMS), a market research company in Syracuse, NY – we often hear that little to no market research is done by businesses for new product development or before a major marketing campaign is undertaken. Have you ever heard the phrase “any advertising is good advertising?” It seems like a Read more