It’s the age-old question in market research: Qualitative research or quantitative research? Each has its own unique advantages and disadvantages. The most common forms of qualitative research are focus groups and in-depth interviews (IDIs) while quantitative research usually involves a survey. Although both provide a client good insight, depending on the expertise and experience of Read more
-
Recent Posts
- Explaining the Value of Using Conjoint Analysis in Market Research
- Is a Focus Group Right for Your Organization?
- Tips for Successful Mystery Shopping & Shop-A-Long Projects
- Exploring Summer Adventures: Results from the RMS ViewPoint Research Panel Survey
- The Results are in! 5 Themes from the 2024 Best Places to Work Employee Engagement Survey
Categories
Tags
CAHPS Survey Vendor Case Study Central New York Customer Experience Customer Satisfaction employee satisfaction Employee Survey Firm Focus Group Facility Focus Groups Healthcare Health Care Healthcare Consulting Firm Healthcare Market Research Healthcare Transformation Services higher education Higher Education Research ICH CAHPS Survey Vendor In-Depth Interviews Marketing Research Market Research Market Research Case Study Market Research Firm Market Research Firm Syracuse NY Market Research Syracuse NY Market Research Tips Market Research Vendor MRX NCQA Consultant Online Surveys Online Survey Tips Patient Centered Medical Home Patient Satisfaction PCMH Qualitative Research research Research & Marketing Strategies Research & Marketing Strategies (RMS) Research Panel RMS RMS Healthcare Survey Surveys Survey Tips Syracuse Upstate New YorkArchives
Meta