Tag Archives: What are IDIs?

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. What is an IDI?

    The following post was written by Emily Palermo, Research & Social Media Associate at RMS. An in-depth interview (IDI) is a qualitative research method that gathers comprehensive information from stakeholders. Researchers often conduct IDIs in-person, over the phone, or via the web as it’s critical for the respondent and interviewer to be able to converse Read more

  2. What Skills are Needed to be a Good In-Depth Interviewer?

    As Research & Marketing Strategies (RMS) was travelling to both Chicago and Los Angeles for focus group sessions and in-depth interviews (IDIs), one book I was reading while on my flights was written by Naomi Henderson titled Secrets of a Master Moderator. To view more information on this book or purchase it click here. The Read more

Get A QuoteCall UsEmail Us