Article by Ryan Moore, RMS Research Coordinator At a glance: What are Intercept Surveys? – A method of getting contextual, immediate feedback from participants in real-time environments. Keep it Short – Try to design the survey so that you can get useful feedback in a short period of time (Ideally 5 minutes or less). Adaptability Read more

The Print Graphics and Communications Association (PGCA) recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a Membership Survey. This study provided insights to guide the strategic planning efforts of the new association. The PGCA was formed through the merging of The Printing Industries Alliance (PIA) and the Graphic Arts Association (GAA). The Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics RMS Research Analytics projects serve a wide variety of stakeholders. Sometimes we talk with consumers, students, alums, patients, or association members. But the common thread across our customized research work is our commitment to turning raw data into meaningful insights. I recognize the importance of storytelling Read more

Article by Ryan Moore, RMS Research Coordinator At a Glance: What’s the Difference? – Qualitative research studies opinions and attitudes using non-numerical resources like interviews and observations. Quantitative research uses numerical data to find patterns. What is Qualitative Research? – used to understand people’s beliefs, experiences, attitudes, behavior, and interactions. Qualitative Research Methods – Examples Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics One of the most popular blog posts on the RMS site describes the differences between qualitative and quantitative research. What if I told you there was a third approach to research? Mixed methods is a common approach in the program evaluation world to leverage the benefits Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics Program Evaluation and market research are closely related, some might call them second cousins. Perhaps a better analogy is that they could be siblings, where market research is the rambunctious middle child and program evaluation is the rule-following first child. Working in both fields, there is Read more

Article by Ryan Moore, RMS Research Coordinator At a glance: The Importance of Participant Selection – Choose participants that represent the greater demographic and are comfortable expressing their views. The Selection Process – Define the Purpose of the Focus Group and conduct a recruitment screener to confirm they meet the proper requirements for participation. Participant Outreach Read more

This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY.Released this week, the 2023 Economic Forecast Report by CenterState CEO is a source of strategic insight on regional, state, and national economic trends based on insight from industry leaders across the Central Read more

Article by Pat Fiorenza, Research Analytics Manager – RMS Are you thinking about strategies to grow your business? Expanding into a new market? Opening a new store? Offering a new degree program? Reimagining the way you do business? Feasibility studies are often an essential first step to getting you the data you need, particularly if you Read more

Article by Pat Fiorenza, Research Analytics Manager – RMS RMS is happy to share that we are hiring a Research Analyst to join our Analytics team at RMS. RMS is celebrating its 20th Anniversary, and we are looking to grow our well-established, energetic and passionate team of analysts. The entire team at RMS would welcome Read more