About 10 or 12 years ago, I was in a shopping mall and got approached by a surveyor with a clipboard. She asked if I would be interested in participating in some taste test research involving some sort of food product. I agreed, but strongly suspected that I would be rejected after the researcher ran through the Read more

Here at Research & Marketing Strategies (RMS), a market research company in Syracuse, NY – we often hear that little to no market research is done by businesses for new product development or before a major marketing campaign is undertaken.  Have you ever heard the phrase “any advertising is good advertising?”  It seems like a Read more

When it comes down to researching a brand, more often than not you’ll see a lot of the focus being spent on perceptual information.  When researching a brand through a survey or focus group, businesses will ask about awareness of the brand, familiarity with the brand, and impressions (all perceptual statistics).  These are all-powerful metrics Read more

The Bunker had previously written a blog post regarding 5 Things to Look for in a Market Research Report, which spoke much about report content.  Market research reports are something that we are all familiar with.  The report may be the culmination of weeks, months, or even years of hard work from a research staff.  So, after all Read more

When people think of your company, what image comes to their mind?  Many people think of branding as simply a logo or the company name, but the fundamental nature of a brand is to create an identity for your company – that people can identify with.  This includes the image you create for all aspects Read more

When people think about market research, they often think of it in terms of an organization looking outside itself for insights into their customers or markets. That is a large part of it, but an often overlooked (and sometimes feared) application of market research involves turning the lens around and looking inside your own organization. Read more

Market research and, ultimately, the success of a business both rely greatly on receiving honest feedback from customers.  If you were always told what you wanted to hear and that you were doing the right thing, rather than the truth, where would you be now?  Where would businesses be right now?  While this general question Read more

Ever had issues like these – projects riddled with poor response rates; screeners that disqualify nearly all potential respondents; respondents wondering why they are being contacted about something they are supposed to be familiar with?  Most likely anybody that has worked in market research has had some sort of experience with issues like this.   In Read more

As a follow up to yesterday’s post on probability samples, I will be going over non-probability samples.   These methods don’t provide the same level of fair representation, but certainly serve their own purpose in the market research industry.  These types of samples lend themselves to preliminary forms of research, removing the need for them to Read more

There are many types of sampling methods available in a market researcher’s toolbox.  Each method has its pros and cons.  Some methods, much more so than others, are suitable for specific types of marketing research.  Some sampling methods are truly random in that each member of the specific population has an equal chance of being Read more