Article by Patrick Fiorenza, RMS Director of Research Analytics – Proven market research strategies offer banks and credit unions the opportunity to understand the behaviors and unmet needs of customers and members. When working with banks and credit unions, the goal for Research and Marketing Strategies is to help organizations create data-driven programs to guide Read more

Article by Katya Dashkevich, RMS Research Associate – RMS recently partnered with a bank to conduct a community awareness and financial need survey. The overall goal of this study was to understand its customers’ rate of satisfaction, loyalty, and needs as well as the community’s general awareness and perceptions of its image and brand equity. Read more