The increasing senior population is creating a greater demand for senior housing and senior living options. Research & Marketing Strategies (RMS) performs feasibility studys for independent living, assisted living, nursing homes and more. The information can be used to aid healthcare systems looking expand on their continuum of care by allowing them to make an informed decision.

Bunker author Vance gives his viewpoints on the NFL and its sponsors. He talks about how market research drives decision-making that may go against common beliefs.

Marketing giants such as Anheuser-Busch, Dunkin’ Donuts and Coca-Cola use marketing research to develop targeted advertising campaigns for the World Cup of soccer. This article is based on a June 11th article from the Boston Globe titled Corporate America Looking to Score authored by Johnny Diaz of the Globe Staff.