RMS recently released the RMS ViewPoint Panel Book—a dynamic and graphic first edition detailing the demographics of our research panel. Check out some features of the new Panel Book below! Demographics Explore the data everyone wants to know about. We’ve created eye-catching graphics to showcase the demographics and workforce data of our entire panel. Consumer Read more
Tag Archives: Syracuse Test Market
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.
The following post was written by Maggy Stewart, Marketing & Communications Coordinator at RMS. The U.S. News & World Report examined the 100 most populated metropolitan areas in the United States and released the results earlier this month. For the inaugural Best Places to Live rankings, the 100 largest metro areas by population as determined Read more
Syracuse, New York has had a long history of being used as a test market (from past to present). A 2004 report titled Mirror of America, published by Acxiom, ranked Syracuse as one of the top five test markets in the United States. There are many reasons for choosing Syracuse as a test market including low advertising Read more