RMS recently released the RMS ViewPoint Panel Book—a dynamic and graphic first edition detailing the demographics of our research panel. Check out some features of the new Panel Book below! Demographics Explore the data everyone wants to know about. We’ve created eye-catching graphics to showcase the demographics and workforce data of our entire panel. Consumer Read more
Tag Archives: Syracuse Test Market
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RMS ViewPoint Panel Book—An Inside Look
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An Acclaimed Location for More Than One Reason
The following post was written by Maggy Stewart, Marketing & Communications Coordinator at RMS. The U.S. News & World Report examined the 100 most populated metropolitan areas in the United States and released the results earlier this month. For the inaugural Best Places to Live rankings, the 100 largest metro areas by population as determined Read more
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Choosing a Test Market | Product Testing in Syracuse, NY
Syracuse, New York has had a long history of being used as a test market (from past to present). A 2004 report titled Mirror of America, published by Acxiom, ranked Syracuse as one of the top five test markets in the United States. There are many reasons for choosing Syracuse as a test market including low advertising Read more
