Cinco de Mayo is a significant day for Research & Marketing Strategies, Inc. (RMS). This year, May 5th marks RMS’ 15th year of helping clients better understand their market perception through comprehensive data collection, surveying, assessments, focus groups and interviews.

This impressive milestone marks a long journey from a three-person operation providing market research, to a fully-staffed firm serving clients locally and internationally in a wide variety of fields, including healthcare, banking and financial services, manufacturing, education, non-profit, real estate, retail, food and beverage, telecommunications, utilities, government and automotive. RMS has dedicated analytics, business development, and healthcare divisions, as well as RMS QualiSight, a premier call center and focus group facility located on-site. RMS also founded the ViewPoint research panel, which now boasts members across Central New York, New York State, and the country.

“Over the past 15 years, we’ve tailored our firm to meet every unique need of our clients’,” said Mark Dengler, President of RMS. “Research and marketing trends are evolving exponentially, and meeting the challenge meant surrounding ourselves with a talented group of people able to serve our diverse client base. Experience matters, and we’re fortunate to be able to offer that to our clients.”

Retaining a broad spectrum of clients, RMS has increased its reach over the years to facilitate both the diverse industries of its clients and the changing demands of market research. Customer experience (CX) and Voice of the Customer (VoC) have become more than just business buzzwords—organizations are striving to gauge customer satisfaction and capture their loyalty. And those in retail aren’t the only ones feeling this shift; the healthcare industry is also taking note. Both customers and patients are remapping the framework to advance toward quality improvement based on their needs.

“No opinion holds more weight than that of your customer or patient, existing or potential.” said Sandy Baker, Senior Director of Corporate Strategy. “Market research is a means to make effective business decisions by gathering these opinions and transforming them into actionable results.”

With clients ranging from Sesame Street to Kinney to Toyota to Subway, RMS offers qualitative and quantitative research methodologies to gauge not only customer experience, but also competition, feasibility, image and awareness and more. Not stopping there, RMS has teams dedicated to patient surveying and practice transformation, facilitating healthcare organizations to incorporate the industry’s patient-centered care and quality improvement model. Recognized as one of the top patient satisfaction measurement firms in the country by Modern Healthcare, RMS offers CAHPS® surveying and Patient-Centered Medical Home (PCMH)™ Recognition to improve healthcare in the United States.

For 15 years, RMS’ core mission has been to deliver the same attentive, customized service it set out to promote in 2002. As far as the next 15 years, President Dengler is “excited to see how we continue to transform brands and businesses working with the best people who are prepared for any challenge.”

RMS is a full-service market research firm and has performed competitive analyses for a wide array of industries. If you are interested in learning more about our research capabilities, please contact Sandy Baker, our Senior Director of Business Development & Corporate Strategy at or by calling 1-866-567-5422.