This blog post was written by our guest blogger, Alyssa Dalrymple, summer intern at Research & Marketing Strategies (RMS) here in Baldwinsville, NY.  Well, as difficult as it is to believe, this will be my last blog entry as I begin the final week of my internship here at RMS, a market research firm in Read more

Any job that a person does for a long time will inevitably start to seep into their personality and affect, at least in small ways, how they behave in their personal lives. At least I’ve found that to be the case with me. I’ve been working in market research for 15 years, ten of which Read more

Background: Research & Marketing Strategies (RMS) recently partnered with an urban revitalization collaborative dedicated to reviving the local community and it’s businesses. The committee wanted to understand the best use of a vacant building across from a major hospital in its local region to determine what type of business would be most successful there. Due Read more

Background: A credit union located in the Northeast wanted to better understand in-branch member experiences at its multiple branch locations. The client partnered with Research & Marketing Strategies (RMS) to conduct market research to help address these objectives and other secondary objectives. The market research was targeted to help the client better understand staff members’ abilities Read more

If you’ve seen the hit Netflix exclusive series called House of Cards, what you’re watching is largely a product of big data.  If you haven’t seen it, at least there is a good chance you’ve probably heard of it. Netflix is a great example of the collection and use of big data due to the Read more

Back in January, The Research Bunker Blog featured a post that talked about the emerging trend of Massive Open Online Courses (MOOCs). Half a year has passed since then and there have been a number of noteworthy developments on the MOOC front. Earlier this week, it was reported that San Jose State University has suspended Read more

This blog post was written by our guest blogger, Alyssa Dalrymple, summer intern at Research & Marketing Strategies (RMS) here in Baldwinsville, NY. Information is a powerful thing. It is the most important tool used to answer questions and give clients the results they need to make an impact on business. Acquiring information is the Read more

Survey fatigue is a real problem. The days of the 15-plus minute survey have come to an end or are nearing their end rather quickly. In general, people always feel pressed for time and that burns true at both ends of the survey candle, from respondents not having the time to take long 15-plus minute Read more

This article was featured in the latest edition of RMS News which was published in the summer of 2013. Consider the following: It can take upwards of 20 attempts to connect with a prospect. Once identified, a prospect’s conversion rate is only 10 to 20 percent, which means out of every 10 prospect leads, only Read more

This article was featured in the latest edition of RMS News, written by Mark Dengler, President and CEO of Research & Marketing Strategies (RMS) in Baldwinsville, NY. We’re midway through the year – how’s your marketing plan working? The summer months are a time to re-charge. Often, this means re-examining and modifying your company’s marketing Read more