Direct Banks are financial institutions that operate without branch locations. Services are offered through online and mobile banking, as well as telephone and mail.  Direct banking has been around for a while, however when it was first established, customers banked through just telephone and mail.  Direct Banks have become more of a consideration for people Read more

Background: A local financial institution recently partnered with Research & Marketing Strategies (RMS) to assess its retail and business customer satisfaction, loyalty, and needs. Additionally, the bank wanted to use the market research to measure changes from the prior study conducted with RMS in 2009, awareness level of products and services at the bank, product Read more

Much of the recent discussion about  technology in higher education has centered on MOOCs. Here at the Bunker Blog, we’ve featured two MOOC posts this year. (You can read them here and here.) But one reality that shouldn’t get lost in all of the hype is the fact that MOOCs represent only one of several Read more

We’ve referenced it before on this blog, people are “time poor” and keeping a survey short is more critical than ever in our industry. If a survey goes too long (with that threshold being debatable: 5 minutes, 10 minutes, 15 minutes), the respondent will either become disengaged or simply hang up. We are not big Read more

Background: A local organization in the area recently received a grant and was looking to partner with Research & Marketing Strategies (RMS) to gather information and estimate the economic impact of a recent festival held in the region. The study specifically wanted to address: (1) how the patrons learned of the event to guide future marketing Read more

This blog post was written by our guest blogger, Alyssa Dalrymple, summer intern at Research & Marketing Strategies (RMS) here in Baldwinsville, NY.  Well, as difficult as it is to believe, this will be my last blog entry as I begin the final week of my internship here at RMS, a market research firm in Read more

Any job that a person does for a long time will inevitably start to seep into their personality and affect, at least in small ways, how they behave in their personal lives. At least I’ve found that to be the case with me. I’ve been working in market research for 15 years, ten of which Read more

Background: Research & Marketing Strategies (RMS) recently partnered with an urban revitalization collaborative dedicated to reviving the local community and it’s businesses. The committee wanted to understand the best use of a vacant building across from a major hospital in its local region to determine what type of business would be most successful there. Due Read more

Background: A credit union located in the Northeast wanted to better understand in-branch member experiences at its multiple branch locations. The client partnered with Research & Marketing Strategies (RMS) to conduct market research to help address these objectives and other secondary objectives. The market research was targeted to help the client better understand staff members’ abilities Read more

If you’ve seen the hit Netflix exclusive series called House of Cards, what you’re watching is largely a product of big data.  If you haven’t seen it, at least there is a good chance you’ve probably heard of it. Netflix is a great example of the collection and use of big data due to the Read more