The Research & Marketing Strategies (RMS) healthcare team recently came across an article posted in the most current edition of Quirk’s Marketing Research Review. The article summarizes a survey conducted by HealthPocket, which discusses how one-third of patients may switch doctors if the price was right. Here is the article text taken from the Quirk’s website: Read more

For a long time, when I met someone new and they asked me what I did for a living, I told them that I was a market research analyst. Nine times out of 10 that would cause their eyes to glaze over and they would immediately change the subject or start looking around the room Read more

The following blog post is a summary of a project completed by Research & Marketing Strategies (RMS) in Syracuse, NY – a mall intercept survey firm. Background: The main objective of the project was to provide the client with an understanding of the shopping habits of respective shoppers at each of their 15 enclosed malls including Read more

This blog post was written by our guest blogger Alyssa Dalrymple, our summer intern at Research & Marketing Strategies (RMS) here in Baldwinsville, NY. I am thrilled to be joining the RMS team as an intern this summer. Although I have only been here for a few days, it has already been an incredible learning Read more

Effective July 1, 2013, New York State Medicaid Program is changing the reimbursement policy and billing requirements for providers recognized by the National Committee for Quality Assurance (NCQA) under the Physician Practice Connections-Patient Centered Medical Home (PPC®-PCMH™) program (2008 Standards). The new policy applies to both Medicaid Managed Care and Fee-for-Service (FFS).  Payments will be Read more

The following blog post is a case study for a recently completed project by Research & Marketing Strategies (RMS) in Baldwinsville, NY. RMS is a feasibility study firm that conducts market research to provide businesses with the information and answers they need to determine whether a venture is feasible or not. The final report from RMS Read more

With a variety of emerging channels in the financial industry, it’s nice to know where banks and credit unions are truly placing their efforts.  One study that we’ve found to provide these insights is an annual survey conducted by The Financial Brand among banking/credit union marketing executives (which can be viewed here). As expected, the Read more

Some of the more dramatic ongoing trends in higher education over the past decade or so have surrounded student housing. Due to a variety of factors including generational tastes, competition between institutions and broader trends in the overall housing market, the nature of student housing has been transforming on and near college campuses across the United Read more

“I’m on the do not call list.” A phrase our QualiSight on-site call center here in Syracuse, NY, hears sometimes from potential respondents over the phone. This phrase is often uttered even though Research & Marketing Strategies (RMS) is a full-service market research firm that conducts legit surveys, which makes our company exempt from the National Read more

Most marketers understand that the demographics of a population are largely a question of “Where?” Finding the right consumer often comes down to targeting the right cities, zip codes or neighborhoods. That’s certainly true in market research, but a consideration of equal importance to a successful study is the question of “When?” – as in Read more