This article was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) and it will be featured in the upcoming edition of the RMS Newsletter. Researchers all agree that telephone surveys are one of the best means for collecting primary data from targeted population segments. They provide for real-time, two-way communication and give Read more

This article was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) and it will be featured in the upcoming edition of the RMS Newsletter. This is an age where everyone wants instant results. Not only do we want it fast, but we want it cheap and accurate. Often with market research, this Read more

This blog post was written by Paul Dybas, our former RMS Business Development Associate. As a new member of the RMS team, I have learned a lot about market research over the course of my first month.   I have also cleared up some of my misconceptions about the industry by comparing what I have learned in Read more

One of the most preferred types of projects that comes our way at Research & Marketing Strategies (RMS) is a market research feasibility study. The request from our client usually pertains to needing research around a new program they want to offer at their institution, a new type of business they want to start in Read more

If you are wondering how to write a focus group moderator’s guide, you found the right blog post. With that being said, the thing is…there is no right or wrong way to write a guide for focus groups. Each market research consultant or market research firm probably has their own unique way of writing a Read more

Last year, I wrote a post called the Bunker Ad Critic that took a light-hearted look at some TV commercials that I found a little baffling. The idea was to explore commercials that seemed annoying or even creepy then try to discern the strategy that led to them or, failing that, simply to make fun Read more

Good focus group moderators are not a dime a dozen.  The best ones have the keen ability to guide a group through different topics systematically yet thoroughly, all the while generating in-depth and exploratory feedback from participants.  It often takes years of practice to perfect, and focus group moderators constantly evolve their style and process Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) in Baldwinsville, NY. Relationship marketing is not about having a “buddy-buddy” relationship with your customers. Customers do not want that. Relationship marketing uses the event-driven tactics of customer retention marketing, but treats marketing as a process spanning Read more

Background: In order to better understand endcap usage by shoppers, a national advertising agency engaged Research & Marketing Strategies (RMS) to conduct a series of in-store intercepts and shop-alongs regarding its client’s items in a local grocery store. (What are shop-alongs? Click Here)  The end-client was a Fortune 50 multinational consumer goods company.  The intercepts and Read more

This is an article I just came across in the recent edition of Quirk’s magazine: “TRC Market Research, Philadelphia, has launched Bracket, a market research technique designed to aid marketers in new product development. Bracket aims to offer a method for prioritizing choices using a tournament-style structure that eliminates losing features to make the task Read more