This blog post is the 2nd part of our 2012 Market Research Trends series. We list off the top 10 trends that will impact our market research firm for 2012 and beyond.

Market research projects stand a better chance of success when you get off on the right foot. That’s why the Research & Marketing Strategies (RMS) Analytics team and other divisions at RMS make it standard to do some level of project kickoff meeting prior to the market research. This kickoff meeting can be handled over Read more

Research & Marketing Strategies (RMS), a market research company in Upstate NY, presented at the BizBuzz Social Media Conference in Liverpool on Tuesday at the Holiday Inn. This blog posts shows our B2B Small Business Blogging Basics presentation.

Most people know that the wording of a question on a survey can have an impact on the way respondents answer it. A less obvious, but potentially significant source of bias is the point in the survey instrument at which a question is asked. A good example of this issue is the problem of when Read more

On Tuesday, November 1st, the RMS Analytics team will be presenting at the second annual BizBuzz Social Media Conference at the Holiday Inn in Liverpool.  Our breakout session IV begins at 2:40 PM in Convention Center A. From the BizBuzz website:  “George will discuss his basic B2B strategies that drive market research business to his Read more

What is a market research dashboard? Think in terms of a dashboard on your vehicle and the dials you look at to keep it running at peak performance.  You inspect and maintain an automobile to ensure every part is properly contributing to the vehicle’s overall performance. A business needs this same attention to gauge its overall performance Read more

I recently came across an article in the latest edition of Quirk’s titled “A Systematic Method for Checking Online Questionnaires” written by Jerry Arbittier of SurveyHealthCare.  Read it here.  He discussed the importance of testing your online survey before launch, which we have covered before here in the Bunker with this post.  The article offers six quality Read more

Polls are constantly in the news these days. You can rarely scan the day’s headlines without finding a reference to the President’s approval rating, or the results of some other news poll about a current issue. And, of course, sports and entertainment websites are littered with unscientific reader polls, that usually consist of a single question Read more

In the market research industry data quality is everything.  Data quality needs to be a top priority – everything relies on it.  Putting your energy into monitoring the quality of your data will help ensure the quality of your results, quality findings, and quality recommendations.  In previous blog posts we’ve talked about things such as pre-testing, Read more

I have a confession to make: I’ve been obsessively following the recent story about NCAA athletic conference realignment, hanging on all the details, developments, and speculation the same way a lot of people did with the Casey Anthony trial or Charlie Sheen’s public meltdown earlier this year. A lot of that is because Syracuse, my Read more