Most marketers understand that the demographics of a population are largely a question of “Where?” Finding the right consumer often comes down to targeting the right cities, zip codes or neighborhoods. That’s certainly true in market research, but a consideration of equal importance to a successful study is the question of “When?” – as in Read more
Tag Archives: B2C Surveys
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.