Tag Archives: Brand

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Brand Metrics – The Importance of Measuring Impact

    When it comes down to researching a brand, more often than not you’ll see a lot of the focus being spent on perceptual information.  When researching a brand through a survey or focus group, businesses will ask about awareness of the brand, familiarity with the brand, and impressions (all perceptual statistics).  These are all-powerful metrics Read more

  2. Brand Equity Study | Market Research

    When people think of your company, what image comes to their mind?  Many people think of branding as simply a logo or the company name, but the fundamental nature of a brand is to create an identity for your company – that people can identify with.  This includes the image you create for all aspects Read more

Get A QuoteCall UsEmail Us