When it comes down to researching a brand, more often than not you’ll see a lot of the focus being spent on perceptual information. When researching a brand through a survey or focus group, businesses will ask about awareness of the brand, familiarity with the brand, and impressions (all perceptual statistics). These are all-powerful metrics Read more
Tag Archives: Brand
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When people think of your company, what image comes to their mind? Many people think of branding as simply a logo or the company name, but the fundamental nature of a brand is to create an identity for your company – that people can identify with. This includes the image you create for all aspects Read more