When it comes down to researching a brand, more often than not you’ll see a lot of the focus being spent on perceptual information.  When researching a brand through a survey or focus group, businesses will ask about awareness of the brand, familiarity with the brand, and impressions (all perceptual statistics).  These are all-powerful metrics Read more

When people think of your company, what image comes to their mind?  Many people think of branding as simply a logo or the company name, but the fundamental nature of a brand is to create an identity for your company – that people can identify with.  This includes the image you create for all aspects Read more