Here at Research & Marketing Strategies, Inc. (RMS), we manage our own research panel called ViewPoint. ViewPoint is comprised of members who are willing to participate in various types of research such as focus groups, surveys, in-depth interviews, and mystery shopping. Typically, members of research panels, like ViewPoint, are rewarded for their participation which makes Read more

Previously, I discussed what I’ve learned from my time with RMS thus far as the ViewPoint Panel Coordinator. However, I did not discuss how much I’ve learned about research panels. In college, research panels are not discussed in detail, but through my time at RMS, I’ve learned that panels are an integral part of the Read more

Research panels have grown immensely over the past decade due to a number of factors. The major driving force behind research panels coincides with the industry’s switch to electronic and mobile platforms, coupled with the dwindling effectiveness of telephone surveying. Conducting research with panel respondents that have opted-into continued participation in research provides end-clients with Read more