This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A law firm partnered with RMS to conduct a mystery shopping competitive assessment study. The firm wanted to better understand competitor pricing, payment plans offered, and prospective client experience. The market research objective was to provide the client with Read more

This is a blog post that summarizes a completed project at Research & Marketing Strategies (RMS). Objective: A financial services client wanted to understand why customers voluntarily closed checking account(s) with bank. The bank also wanted to identify any unmet needs of those former customers and identify where those former customers currently obtain their banking services. The Read more

What is secondary research? According to our friends at GMI, secondary research is the analysis of research that had been collected at an earlier time (for reasons unrelated to the current project) that can be applied to a study in progress. Secondary market research can be an excellent tool for decision-making and identifying future trends. Furthermore, using secondary market Read more

Background: In order to better understand endcap usage by shoppers, a national advertising agency engaged Research & Marketing Strategies (RMS) to conduct a series of in-store intercepts and shop-alongs regarding its client’s items in a local grocery store. (What are shop-alongs? Click Here)  The end-client was a Fortune 50 multinational consumer goods company.  The intercepts and Read more

Background: A major bank in New York State partnered with Research & Marketing Strategies (RMS) to understand the awareness of one specific under-performing bank branch compared to competitive banks and credit unions in the market area as well as identify why local residents may not be choosing the branch for their business.  Specific objectives of the market research Read more

Background: A college in New York State partnered with Research & Marketing Strategies (RMS) to understand and substantiate the need for a proposed Master’s program in a specific Liberal Arts track.  The market research aimed to analyze the occupational forecast to determine if it demonstrated significant need for the Master’s program and if that need for the Read more

This blog post is a case study which details market research for banks and credit unions. Research & Marketing Strategies (RMS) is a market research firm in Upstate NY which partners with financial institutions in the financial sector.