Research & Marketing Strategies, Inc. (RMS) understands the significance of research panels. RMS created ViewPoint, its proprietary research panel, in order to have quick and easy access to research participants. Through the responses gained from ViewPoint, RMS helps clients respond to business opportunities. For information about joining, and the benefits to joining the RMS ViewPoint Read more
Tag Archives: Customer Panel
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.
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5 Steps to Create a Customer Panel
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The Benefits of Developing a Customer Panel | Market Research
Research panels are becoming increasingly important for data collection in market research. Access to research participants is becoming more limited and segmented (mainly due to the phasing out of the landline telephone due to younger generations, and their wide Internet adoption). Research panels help provide a way around these issues, while also serving many other Read more
