In the market research industry data quality is everything.  Data quality needs to be a top priority – everything relies on it.  Putting your energy into monitoring the quality of your data will help ensure the quality of your results, quality findings, and quality recommendations.  In previous blog posts we’ve talked about things such as pre-testing, Read more

Data quality – we here in the Bunker are fanatics about it. Without data quality control, the results of a 1,000-complete telephone survey becomes nothing more than noise. Worse still, it is noise that might serve as the basis for a costly decision for people who trust the erroneous findings. There are a number of Read more