Tag Archives: exploratory research

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Focus Groups: A Window Into Your Customer's Mind

    This article was written by Mark Dengler, President of Research & Marketing Strategies (RMS) in Syracuse, NY. It was featured in a prior edition of RMS News. Focus groups are a tried and true way to engage populations to learn in-depth information about opinions, perceptions, and experiences. They are a form of qualitative research that Read more

  2. Focus Group Facility in Upstate New York | Using Focus Groups to Conduct Exploratory Research

    Chris examines how focus groups are used for exploratory purposes. He offers 6 reasons how focus group research can answer questions you might have about your business or your customers. Exploratory and qualitative research is a good first step when engaging a market research firm.

Get A QuoteCall UsEmail Us