Article by Patrick Fiorenza, RMS Director of Research Analytics – TURF (Total Unduplicated Reach and Frequency) analysis is an extremely beneficial market research analysis, and one that is commonly applied and used. TURF analysis can help in a variety of ways, but the overall objective of TURF is to understand how services/campaigns/products can have the Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – MaxDiff (Maximum Difference Scaling) is a common analysis technique which helps companies distinguish between consumers of the “best” and “worst” options. In survey research, participants are typically provided a list of choices and asked to select the best and worst options, or most/least likely items Read more

The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the second post of a two-part series providing insider tips on selecting the right market research professionals. If you missed the first part, catch up by checking it out here. In the first part of this series, we covered the Read more