ViewPoint is a research panel owned and operated by Research & Marketing Strategies, Inc. (RMS). ViewPoint provides businesses with insight for actionable decision-making.  Research panels such as ViewPoint need consumers just like you! ViewPoint members receive opportunities to participate in market research efforts such as surveys, focus groups, interviews, and mystery shopping. Signing up for Read more

Business Development Director at RMS, Sandy Baker is Recognized at Onondaga Community College Sandy Baker was recognized as a 2012 Alumni Faces Honoree, which is an Onondaga Community College initiative honoring “outstanding alumni whose achievements illustrate the transformative power of an Onondaga education and represent the promise of self-discovery that the College commits to every student, Read more

This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research firm in Syracuse NY. This article was also featured in summer edition of RMS News. Stopping for a bite to eat, picking up a prescription, going shopping – consumers engaged in these activities have seen Read more

One of the more common questions in market research is “How many people do we survey?” Those who have not spent a lot of time working with surveys are not sure what the difference is between collecting 100 completes in comparison to 1,000 completes. I am sure they understand the inherent concept that 1,000 completes Read more

This blog post discusses not for profit market research conducted for library usage. Research & Marketing Strategies (RMS) is a market research firm in Upstate NY.

This is the first video blog post for Research & Marketing Strategies (RMS) – a market research firm in Upstate NY. This will be the first of a series of video blog posts produced for the RMS Bunker Blog.

This blog post discusses the key benefits to using transcripts in qualitative research, particularly in reporting. RMS is a market research firm located in Upstate NY.

This blog post discusses how market research firms should look into observational and behavioral research in addition to traditional market research methods for clients. RMS is a market research firm in Upstate, NY.