As a follow up to yesterday’s post on probability samples, I will be going over non-probability samples.   These methods don’t provide the same level of fair representation, but certainly serve their own purpose in the market research industry.  These types of samples lend themselves to preliminary forms of research, removing the need for them to Read more

There are many types of sampling methods available in a market researcher’s toolbox.  Each method has its pros and cons.  Some methods, much more so than others, are suitable for specific types of marketing research.  Some sampling methods are truly random in that each member of the specific population has an equal chance of being Read more