Data weighting is a technique that is commonly used in market research. Many people reading this will already know what the concept means. If you’re not one of them, it refers to the practice of adjusting data results to either overcome sampling bias or to give more or less significance to factors based on their estimated Read more

At RMS, we are frequently asked by our clients what kind of response rate they can expect from their survey research, or after the fact, if the survey response they did receive was “good.” Usually, the most honest answer we can give to those questions is “It depends.” The truth is that survey response rates are Read more

As a marketing research and marketing consultant in Syracuse, NY – Research & Marketing Strategies (RMS) speaks with a lot of clients about their needs.  Sometimes clients come to us knowing they need to do some type of marketing research, but don’t know where to start.  Other times clients come to us having already started Read more

The RMS Bunker Blog celebrates Halloween with some scary market research nightmares that keep us up at night. Read this post for 5 situations sure to make you tremble.

It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.

Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.

It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.

The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.

Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.

The Bunker discusses the Van Westendorp pricing model and how it might help you determine an Optimal Price Point and Optimal Price Range for your product or service.