The Bunker Blog takes some time to discuss survey design set up specifically related to traditional scaling versus MaxDiff analysis.
Tag Archives: Survey Tips
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Interpreting Importance | Max Difference (MaxDiff) Analysis in Market Research
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6 Survey Coding Tips | Survey Research in Central NY
Open-end responses are a great tool to include within surveys. They can be a source for both qualitative and quantitative data. Survey coding is a very delicate process. This article discusses a few tips for survey coding to ensure quality data.
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400 is the Magic Number | Market Research in Central NY
This Bunker Blog post discusses the reason why 400 completes is such a common theme in market research.
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Increase Online Survey Response Rates | Survey Tips
Online surveys have become the mode of choice for market researchers. In this post, RMS provides you with a handful of key pointers to help boost your online survey response rate.
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Mutually Exclusive & Collectively Exhaustive | Survey Tips
This article talks about 2 basic survey tips – writing mutually exclusive and collectively exhaustive questions. In addition to defining each, examples are given to aid survey design.
