Most people know that the wording of a question on a survey can have an impact on the way respondents answer it. A less obvious, but potentially significant source of bias is the point in the survey instrument at which a question is asked. A good example of this issue is the problem of when Read more

What if I could tell you the general consensus of how respondents will answer questions in your survey, before you even fielded it?  It may sound crazy, but it’s true.  At times, the way a survey question is written has more impact on the data than the respondent’s opinion on the topic.  You wouldn’t think Read more