Thanksgiving has evolved from the celebration of a good harvest in 1642 to the celebration of food, football, floats, family, and fun. We’re researchers, so we couldn’t help ourselves, we had to dig up some interesting data. Enjoy! Although these Thanksgiving Day traditions have evolved over the years, what has remained consistent is the meaning Read more

This blog post was featured in the December 2013 edition of the RMS Newsletter written by our President Mark Dengler. A popular trend in the market research world is the use of big data for more effective decision making. The idea here is to use available data, many times collected by the company itself, and turn Read more