Mystery shopping is a popular research method used to gather feedback from an audience. It’s common for mystery shopping to be conducted in-person, but can also be conducted via phone or by making online inquiries. Mystery shopping is not solely used for retail research, as it is commonly known for. During a mystery shop, a Read more

This post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY. What is mystery shopping or secret shopping? Mystery shopping can come in all forms – from phone calls, online inquiries and most commonly, in-person visits. Typically, a script or checklist of Read more