As part of our final full staff meeting of 2013 at Research & Marketing Strategies, Inc. (RMS), a market research firm in Syracuse NY, I presented my Market Research Trends for 2014. Upcoming market research trends for the new year and beyond were categorized into three key perspectives: (1) What is driving the trends in Read more

RMS QualiSight is the only focus group facility in the Syracuse area. The RMS QualiSight focus group facility is located in Syracuse, NY. It offers the convenience of many nearby hotels, restaurants, and local area attractions. The focus group facility is located in Baldwinsville, NY – just outside of the city of Syracuse. Due to Read more

Background: In 2013, BizEventz, the Central New York Business Journal (CNYBJ), and AmeriCU Credit Union partnered with Research & Marketing Strategies Inc. (RMS) to conduct the CNY’s Best Places to Work survey. The study identified and recognized the best places of employment in Central New York (based upon the RMS employee survey instrument). The RMS tool Read more

Background: A national design and build firm recently partnered with Research & Marketing Strategies Inc. (RMS) to better understand brand features and benefits of its organization by interviewing current and past clients, as well as understand needs and wants from non-clients. The brand development research was broken down into a three component process that served as Read more

In examining the significant trends in market research this year and going forward, perhaps the biggest trend is also the easiest to overlook: For the foreseeable future, the need for market research will grow and there will be more market researchers. A recent study from CareerBuilder and Economic Modeling Specialists International has projected “market research analysts and Read more

In the last year or two, we’ve seen a considerable jump in the number of online surveys conducted. It is a becoming the quickest and most cost efficient way for our clients to reach out to their target audiences and gather a significant amount of data. We’ve conducted surveys among both consumer and business audiences Read more

This article was featured in the latest edition of the Baldwinsville Messenger Our Town edition. It was written by our Communications Coordinator Lori Lichorobiec of Research & Marketing Strategies (RMS). As the holiday shopping season approaches, momentum is high as eager shoppers gear up to take advantage of the holiday sales and be the first in Read more

Last week the Bunker wrote a case study blog post for a college conducting graduate surveys. This blog post is a case study summary of an online graduate survey targeted to high school graduates. Background: A local school district partnered with Research & Marketing Strategies (RMS) Inc. to conduct an online survey with recent graduates. The Read more

This blog post was written by our guest blogger Marc Bovenzi, Business Development Associate at Research & Marketing Strategies (RMS) a bank and credit union market research firm. RMS partners with banks and credit unions to improve marketing and management agendas through market research. Are you ready for 2014? Use research to reach full market potential Read more

Research & Marketing Strategies (RMS) and our QualiSight focus group facility in Syracuse, NY recently completed a video for our website. The focus group video details all aspects of the focus group process at our facility for potential participants from the recruitment call straight through to participation. Click on the YouTube video link below to Read more