The Research Bunker

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  1. How to Choose a Market Research Call Center? | 5 Factors to Consider

    This article was recently featured in the April 2013 edition of Quirk’s Marketing Research Review. You can find the full article on Quirks.com/articles – ID 20090416. Thoroughbred Research Group and DataPrompt International assisted Quirk’s in authoring this article. The article discusses questions you should ask when selecting a telephone facility for your market research survey or recruiting Read more

  2. Subjectivity of Qualitative Research | Is it a Big Deal?

    It’s the age-old question in market research: Qualitative research or quantitative research? Each has its own unique advantages and disadvantages. The most common forms of qualitative research are focus groups and in-depth interviews (IDIs) while quantitative research usually involves a survey. Although both provide a client good insight, depending on the expertise and experience of Read more

  3. 2013 Healthcare Trend: Getting the Most Value from Measuring your Patient Experience

    This blog post was written by our guest bloggers from the RMS Healthcare Transformation Team. Measuring patient experience is a growing trend in healthcare and a pivotal element in providing quality patient care.  Although it has been federally mandated for hospitals and home health agencies for a number of years, the Centers for Medicare and Read more

  4. 2013 Banking Trend: Self-Service Financial Kiosks

    When organizations are seeking new technology, they’re most often looking for something that will not only streamline its internal processes, but also help it serve its customers better.  The financial institution industry has been readily taking advantage of some of the new technology available today.  Internet and mobile banking have been two of the largest Read more

  5. 2013 Higher Education Trend: Student Retention

    According to data from the National Center for Educational Statistics, only 58 percent of first-time, full-time students who began at a four-year institution in fall 2004 completed a bachelor’s degree at that institution within six years (150 percent of normal completion time). Furthermore, according to the same source, only 30 percent of first-time, full-time students Read more

  6. 2013 Healthcare Trend: Over-Surveying Patients and the Impact on Hospital Budgets

    The Consumer Assessment of Healthcare Providers and Systems (CAHPS®) program offers a host of  surveys to accommodate various healthcare settings. Recently, CMS requested information to aid in the design and development of a new survey tool for hospital outpatient surgery departments (HOSDs) and ambulatory surgery centers (ASCs), which ultimately would add another survey tool to Read more

  7. RMS Healthcare Salutes Specialty Care Practices for Becoming “Early Adopters”

    This blog was written by our guest bloggers Susan Maxsween, Director of RMS Healthcare – Practice Transformation, Karen Joncas, Healthcare Transformation Coordinator, and Al Tripodi, Healthcare Administrative Assistant. RMS Healthcare salutes specialty care practices for adopting the recently launched medical home concept as “neighbors” of primary care practices in providing quality patient care. On March Read more

  8. How Can Carnival Cruise Lines Fix its Image? | Use Market Research

    In the recent wake (no pun intended) of Carnival Cruise Lines’ ship malfunctions and issues, the senior management at the company must be wondering what type of impact it will have on future business. The number of reported issues on cruise ships has grown to four in the past few months (beginning with Triumph then Read more

  9. HIPAA Provisions Providers Should Know

    This article was featured as part of the Quality Care Courier from Research & Marketing Strategies (RMS). If knowledge, including patient data, is power then the U.S. Department of Health & Human Services has sent a message to providers and other organizations charged with handling and protecting that data when it published the HIPAA omnibus final rule: With great Read more

  10. Healthcare Delivery Transformation – The Future is Now

    This article was featured in the latest edition of the RMS Quality Care Courier newsletter. Accountable Care Organizations (ACOs) are popping up nationwide. There are 67 Medicare ACOs in 29 states from coast to coast. In addition to ACOs participating in Medicare programs, there are other programs being organized by states and payers that have Read more

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