This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization aiming to offer residential living services in New York State recently partnered with RMS to conduct feasibility research. The client wanted to better understand the primary market area (PMA) and identify whether it is feasible Read more

This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A national retailer recently partnered with RMS to conduct consumer usage research. The client wanted to better understand consumer perceptions, receipt, use, and sales Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A school transportation organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct sales strategy research. The client wanted to better understand customer satisfaction and perception of services provided by the organization. The market research Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization that creates outdoor gardening products partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a product perception study. The client wanted to test the market perception of several new product concepts. The market Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A community-based organization partnered with Research & Marketing Strategies, Inc. (RMS) to conduct an employee satisfaction study. The client wanted to better understand how happy employees were with the workplace, as well as identify areas of Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background:  Research & Marketing Strategies, Inc. (RMS) recently served as a project evaluator for a multi-year arts initiative. The arts initiative included a collaboration of arts organizations whose goal was to experiment with new programming and engage Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: An advertising firm partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness focus groups for their client, an international quick service restaurant. The end-client wanted to better understand consumer perceptions of the restaurant’s menu, Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: An athletic goods retail establishment in New York partnered with Research & Marketing Strategies, Inc. (RMS) to conduct brand perception market research. The store wanted to better understand the brand perception held by its customers and non-customers from Read more

The following blog post was written by Hilary Ranucci, Business Development Coordinator at RMS. RMS continues to expand their abilities and is pleased to announce that we are a Centers for Medicare and Medicaid Services (CMS) approved vendor of the Consumer Assessment of Healthcare Providers and Systems® (CAHPS®) for Outpatient and Ambulatory Surgery (OAS) survey! RMS Read more

This blog post is a summary of a recent higher education project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a New York State higher education institution partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a feasibility study to determine whether enrollment demand supports the development of (a) satellite education Read more