There are many crucial aspects to a good qualitative research project, including the moderator’s guide, design of the participation packet, and even the report that is delivered afterwards.  But all of those pieces of the qualitative puzzle are insignificant unless you can actually get a fair number of participants to show up for the focus groups and/or interviews. Read more

This blog post discusses QualiSight, our focus group and interviewing facility in Upstate NY. QualiSight is a division of Research & Marketing Strategies (RMS) located in Syracuse, NY.

First things first, you might be asking yourself what is an in-depth interview (IDI)?  An IDI is a conversation between a researcher and a single respondent with the purpose of exploring issues or topics in great detail.  The interviewer encourages participants to freely discuss their feelings and opinions, and probes on questions to gain insight Read more

I recently read an article in the May 2011 edition of Quirks, which is titled “Marrying Phone and Web” by Tom Donnelly – click here to read it.  The theme of the article is why web-assisted TDIs (tele-depth interviews) are a cost-effective qualitative methodology.  Methodologies like online bulletin boards, virtual focus groups and video chat Read more

This blog post was written by our guest blogger Mark Dengler, Owner & President of RMS. Wouldn’t it be great if we could read our customers’ minds? Well, the next best thing is to conduct qualitative market research. Focus groups and In-depth Interviews (IDIs) open a window to help us gain detailed and in-depth information about Read more

This Bunker Blog post lists some of the benefits of doing qualitative research, in particular in-depth interviews (IDIs).