In the world of market research, new approaches and strategies are being developed rapidly. One of the ways we like to stay smart on industry trends is by reviewing the GreenBook Research Industry Trends (GRIT) Report. Below are a few tidbits from the Q3 and Q4 report, which we found particularly insightful. Mobile Surveys Are Read more

First the big hype was all about “Big Data” but now there is some buzz generating for “Small Data”.  The concept of big data has caused strain at many companies as they realize their databases lack both the size and sophistication necessary to analyze large amounts of data and produce actionable next steps.  Ultimately, utilizing Read more

This blog post was featured in the December 2013 edition of the RMS Newsletter written by our President Mark Dengler. A popular trend in the market research world is the use of big data for more effective decision making. The idea here is to use available data, many times collected by the company itself, and turn Read more