This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). Market Research – You want to do it, but are scared off by the price. So here you are, considering do-it-yourself (DIY) research. Let me caution you. While DIY may be great for home or garden projects, it Read more
Tag Archives: DIY Research
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This blog post was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS), a market research agency in Upstate NY. Many firms today are grappling with two strategic decisions revolving around market research: 1) Should we do market research? 2) If we do it, should we commission it through a Read more