Research & Marketing Strategies (RMS) is a market research vendor in Upstate NY with an available focus group facility in the Buffalo, NY area.  QualiSight is located in Syracuse, on the fringe of Western NY.  The Syracuse market is very similar to the Buffalo market on a number of key demographics and market characteristics.  So, if you Read more

We’ve all heard of the common term in market research called respondent fatigue.  This takes place in survey research when a respondent’s interest begins to wane and they lose focus in the survey.  Numerous studies have been done on this concept and appropriate measures are instituted in survey design to identify and prevent respondent fatigue.  Read more