Good focus group moderators are not a dime a dozen. The best ones have the keen ability to guide a group through different topics systematically yet thoroughly, all the while generating in-depth and exploratory feedback from participants. It often takes years of practice to perfect, and focus group moderators constantly evolve their style and process Read more
Tag Archives: Focus Group Moderator
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.
This blog post discusses several tips that a focus group moderator can use to handle different types of participants.