Mystery shopping is a popular research method used to gather feedback from an audience. It’s common for mystery shopping to be conducted in-person, but can also be conducted via phone or by making online inquiries. Mystery shopping is not solely used for retail research, as it is commonly known for. During a mystery shop, a Read more

This blog post is a case study for a recent project completed by Research & Marketing Strategies (RMS) for a dermatology practice using patient mystery shopping experiences and market research. Background: In 2013, a dermatology practice partnered with RMS to better understand and measure the experience of its patients. The practice used mystery shopping services to learn Read more