This blog post is a summary of a recent higher education project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a New York State higher education institution partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a feasibility study to determine whether enrollment demand supports the development of (a) satellite education Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A law firm partnered with RMS to conduct a mystery shopping competitive assessment study. The firm wanted to better understand competitor pricing, payment plans offered, and prospective client experience. The market research objective was to provide the client with Read more

I came across a post from my network on LinkedIn the other day that shared the following quote from Red Adair, a famous American Oil Well Firefighter: “If you think it’s expensive to hire a professional, wait until you hire an amateur.” – Red Adair The case may never be as true as it is Read more

This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse. It was written by Lori Lichorobiec, Communications Coordinator at RMS. Fresh off the presses, the 2014 Economic Forecast report by CenterState CEO identifies trends that impacted the economy in the previous year, and Read more

Is market research worth it? It’s probably a question you are asking yourself if you came across this blog post written by RMS. The following narrative is a blinded case study that addresses the concern for the ROI. Is there an ROI for market research? This case study shows how a small investment in market research Read more

Background: A national design and build firm recently partnered with Research & Marketing Strategies Inc. (RMS) to better understand brand features and benefits of its organization by interviewing current and past clients, as well as understand needs and wants from non-clients. The brand development research was broken down into a three component process that served as Read more

This blog post is a case study for a recent project completed by Research & Marketing Strategies (RMS) for a dermatology practice using patient mystery shopping experiences and market research. Background: In 2013, a dermatology practice partnered with RMS to better understand and measure the experience of its patients. The practice used mystery shopping services to learn Read more

The following blog post is a case study for a recently completed project by Research & Marketing Strategies (RMS) in Baldwinsville, NY. RMS is a feasibility study firm that conducts market research to provide businesses with the information and answers they need to determine whether a venture is feasible or not. The final report from RMS Read more

This is a case study that summarizes a recent project in which Research & Marketing Strategies (RMS) partnered with an advertising agency to determine the return on investment (ROI) on a specific channel of advertising used by one of its end-clients (Company XYZ). The market research study was designed to create a statistical model and Read more

Objectives: A global office furniture company partnered with Research & Marketing Strategies, Inc. (RMS) to gather feedback on  final design concepts relative to competitive task chairs and internal options, and to validate the design direction, feature set and product positioning for new seating. In addition to the main objective, the market research also covered topical areas such as the decision-making Read more