Tag Archives: Market Research ROI

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  1. Is Market Research Worth It? | Case Study on ROI

    Is market research worth it? It’s probably a question you are asking yourself if you came across this blog post written by RMS. The following narrative is a blinded case study that addresses the concern for the ROI. Is there an ROI for market research? This case study shows how a small investment in market research Read more

  2. Margin of Error and Cost Trade-off in Survey Research | Why 400?

    This blog posts discusses the ROI of margin of error versus cost in telephone survey research. Research & Marketing Strategies (RMS) is a market research firm in Upstate NY.

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