Background: A college in New York State partnered with Research & Marketing Strategies (RMS) to understand and substantiate the need for a proposed Master’s program in a specific Liberal Arts track.  The market research aimed to analyze the occupational forecast to determine if it demonstrated significant need for the Master’s program and if that need for the Read more

Vance takes some time here in this post to describe why colleges and universities are doing more market research these days, and the different types of studies they undertake.