It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.
Tag Archives: Scaling
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.
The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.
The Bunker Blog takes some time to discuss survey design set up specifically related to traditional scaling versus MaxDiff analysis.