This blog posts discusses what survey coding is in market research. It also discusses the subjectivity of coding open-ended responses and how it can vary from coder to coder.
Tag Archives: Survey Coding
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Survey Coding in Market Research | Is There a Bias?
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6 Survey Coding Tips | Survey Research in Central NY
Open-end responses are a great tool to include within surveys. They can be a source for both qualitative and quantitative data. Survey coding is a very delicate process. This article discusses a few tips for survey coding to ensure quality data.