There is a certain irony when it comes to young adult Americans when it comes to market research: No generation in history has ever been as constantly plugged in to personal communication options, yet they are one of the hardest groups for survey researchers to reach. For decades, telephone surveys were a reliable way to Read more
Tag Archives: Survey Research
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The Challenge of Reaching Young Adults Through Survey Research
Margin of Error and Cost Trade-off in Survey Research | Why 400?
This blog posts discusses the ROI of margin of error versus cost in telephone survey research. Research & Marketing Strategies (RMS) is a market research firm in Upstate NY.